OT FADE AWAY?Color Safe Shampoo is designed to do what its name promises. Created with sunflower seed extract, organic ginseng root extract, rosemary extract, sage extract, and a light grapefruit scent, this color safe shampoo is perfect for ensuring your hair color does not fade away. This pH balanced and sulfate-free shampoo works to extend the life of any vibrant hair color leaving your long-lasting, bold and beautiful hair!